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‘Never Happens’ campaign shows how the worst can happen even to parents who promise it never will. As warmer temperatures approach and people everywhere get excited for summer, the Ad Council and the National Highway Traffic Safety Administration (NHTSA) are interrupting the excitement with a word of caution. In partnership with agency Chemistry, the organizations […]
The spots highlight Seventh Generation’s liquid laundry detergent and dishwasher detergent packs. It’s Human Nature to make a mess but it’s Seventh Generation’s nature to clean it up. Seventh Generation have launched a new campaign Human Nature vs. Nature Nature highlighting the cleaning power of its bio-based products to tackle everyday messes of human nature, not […]
Honor Society directors Cary & Jon share their strategies for giving audiences meaningful connections to the messages they consume. With the world becoming more cynical about traditional advertising tactics, it’s hard to see how advertising will evolve. As directors, we’ve brainstormed ways to future-proof advertising by authentically connecting people to their values. We gave it […]
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